30MPC – Multithreading & Exec Selling Course

Here’s What You Get:

30MPC – Multithreading & Executive Selling Course is a B2B sales training program focused on helping sales professionals win larger, more complex deals by getting access to executive buyers, improving executive-level discovery, and building relationships across multiple stakeholders within an account. The course is taught by Jen Allen-Knuth, founder of DemandJen and a former enterprise seller at Challenger and Gartner.

What the Course Covers

1. Executive Prospecting
Learn how to get through an executive’s crowded inbox and generate conversations around strategic business problems rather than product features. The course provides messaging approaches for email, cold calling, and social outreach.

2. Executive Discovery
The training focuses on conducting conversations with C-suite buyers, challenging their existing thinking while maintaining trust, and uncovering meaningful business problems. It also covers sizing the cost of inaction (COI) and connecting problems to business impact.

3. Multithreading
A major component is learning how to avoid depending on a single contact. Students learn how to identify potential champions, test whether those champions can mobilize the buying group, and create consensus among multiple stakeholders.

4. Big Team Meetings
The course teaches a structured approach for bringing multiple stakeholders together, establishing agreement around the business problem, and moving the buying group toward a collective decision.

5. Presenting the Solution
The framework connects executive discovery and multithreading with solution presentation, with an emphasis on maintaining executive attention and breaking an organization’s existing status quo.

Key Resources

The individual course includes:

• Executive prospecting frameworks
• Email, cold-call, and social templates
• Executive discovery call scripts
• Buying-group meeting action steps
• Multithreading and champion frameworks
• Lifetime course access and future course updates
• A 30-day money-back guarantee

The course is designed to be completed in under 5 hours, with 30MPC recommending roughly one hour per week over a month so learners can practice each concept between sessions.

Who It’s For

The program is primarily aimed at B2B sales professionals working on complex or high-value deals, particularly Account Executives and other sellers who need to reach executive decision-makers and coordinate multiple stakeholders. The positioning is specifically around 6- and 7-figure deals and reducing deals lost to “no decision.”