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Here’s What You Get:
- How to optimize page experience
- How to design your Google News sitemap and implement timestamps
- How to optimize crawl budget
- Pitfalls to avoid when including sponsored and UGC attributes
- How to set up Google Publisher Center and its importance
- Ads and popups best practices
- Topic and keyword research methodologies for priortizing opportunities
- Examples of E-E-A-T done well
- How to define and optimize your taxonimization
- Why original reporting is important and best practices
- How to define and utilize better layouts for different site structures
- How to keep content updated
- How to realize topical relevance and authority
- Measuring and assassing content performance
- How to leverage video content
- Image optimization best practices
- How to develop an internal linking strategy
- How to develop and implement a content cluster strategy
- How to use Google Trends
- When to use multilingual SEO
- How to optimize content for Google Discover
- How to audit content and identify gaps
- + more
Training videos 7 chapters – 50 modules spanning 20+ hours
- You will learn how to run and manage your own SEO and editorial strategy
- Ongoing updates and access – the course is constantly updated
Graphics, Templates, Quizzes
- News SEO success factors graphic
- Pillar and cluster growth strategy graphic
- Playbooks
- SOPs
- Content format templates
Office Hours & 1-2-1 support
You will get access to past recorded topics, including:
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- Short-form video and web stories
- Leveraging Google Trends using KeyTrends
- AI content
- Developing and managing editorial workflows
- Running content audits
- How to cover live events
- Developing reader relationships
- Site speed optimization
- Website migrations and redesigns
- Optimizing paywall strategy
- Paywall SEO
- What happens once your content goes live
- Content monetization strategies
- International SEO strategy
- Understanding reader loyalty and retention
- Uncovering social analytics
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