The AWAI Method for Becoming a Skilled In-Demand Copywriter

After nearly a quarter of a century helping regular folks from all walks of life succeed as well-paid copywriters …

And being at the forefront of the industry’s evolution …

AWAI has combined the most up-to-date strategies, insights, and teaching methods with the tried-and-true fundamentals of copywriting and persuasion.

Now, thanks to The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter™ …

You can apply the core principles we’ve been teaching for more than two decades to ANY type of project you take on.

Today, digital marketing goes way beyond long sales letters and hard selling. Businesses need a steady flow of NEW content like …

Daily emails …
Ongoing social media posts …
Informational videos …
New, fresh, relevant, searchable content they can post on their websites …
Copy relevant to special offers and promotions …
And much more.
Add it all up across millions of businesses and we’re talking billions of writing projects every year!

And since these projects are simpler and shorter than sales letters, they’re easier and faster to learn. Which means you’ll be up and running as a paid copywriter in less time than ever before.

And The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter prepares you to write these projects — along with ANY other project a client needs.

Along with learning the fundamentals of persuasion, you’ll write an entire sales campaign from start to finish during this program and get professional feedback from working copywriters on every piece you submit.

By the time you complete the program, you’ll have a portfolio of polished samples — and we’ll give you the accumulated tips and best practices we’ve seen work again and again over more than two decades to go out and quickly start landing clients.

So whatever you want to get out of copywriting …

Whether it’s a six- or seven-figure income, or just some extra “spending money” …

The freedom to be there for your kids or an aging parent, or simply more free time to enjoy your hobbies …

The reliability of an “in-house” copywriting position or the thrill of being your own boss and calling all the shots …

The Core KNOWLEDGE You Need in Today’s Digital Era…

The CONFIDENCE to Write ANY Project for ANY Client…

The Industry’sGOLD STANDARDin Copywriter Training

All the core training, personalized feedback and direction on your writing from top copywriters… PLUS coaching with Ilise Benun’s 21-Day System so you can have that all-important first client waiting for you… PLUS lifetime “charter” membership in our all-new WritersWanted jobs portal, with over 2,000 writing jobs waiting to be filled right now!

The demand for skilled writers continues to be “off the charts.”

Millions of mainstream businesses and organizations are in dire need of copy and content across multiple platforms — articles, blogs, video scripts, social media posts, websites, email, landing pages, customer success stories, newsletters, sales pages, case studies, and much, much more.

And the FULL AWAI Method™ program — with personalized feedback and client coaching — gives you the knowledge and skills to write them all!

It’s All Here: The Foundational Knowledge You Need!

With 20 fast-paced video-based lessons, The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter is designed to take you from where you are now…

To professional, paid copywriter FASTER than any foundational writing program we’ve ever created.

You’ll be taken inside the world of the direct-response/digital marketing industry, so you can see the massive scope of the opportunity… why writers are paid so well… the income you can make… what the industry expects from you as a copywriter… and what you can expect from it.

With a solid understanding of the opportunity and how the industry works, you’ll move quickly into the structure of persuasive writing… master the core writing skills you’ll need… and learn powerful writing secrets like these:

• The 4 U’s™, The 4 P’s™, The Theory of Resistance, the power of the Curiosity Gap, the Myth of “You,” and many others…
• You’ll learn why great copy never “sells” — and what it MUST do instead…
• How to build intimacy and trust with your reader and connect on a much deeper level…
• How to break through all the noise and clutter and grab your reader with earned, positive attention…
• How to write masterful headlines and subject lines that can’t be ignored… and lead-in copy that’s so compelling, your readers can’t stop reading…
• The best ways to load your copy and content with undeniable proof, ratcheting up all-important credibility and trust…
• How to make great offers… and deftly move your readers to take action…
• EVERYTHING you’ll need to gain the confidence you need to write at a professional level…

But that’s not all…

Professional Feedback and Direction on FIVE Writing Assignments

You’ll deepen your understanding of these core persuasive writing principles by applying them to an actual marketing campaign featuring FIVE of the most commonly requested projects:

• online ads that get your reader’s attention…
• blogs and content articles that’ll engage them and move them along the path to action…
• landing Pages where you offer a free lead generating report…
• email that follows up and directs your reader to the final piece…
• a sales page where you engage, persuade, and ask your reader to “take action.”

With your first draft complete, you’ll submit your work to us our professional copywriters, who will give you constructive, written feedback and direction on your writing, so you can fine-tune your work… and gain an even deeper understanding of the core principles.

You’ll Have a Polished Portfolio of “A-Level” Writing!

Not only will you come away from this experience with the knowledge, skills, and confidence to apply these core persuasive writing skills to any project that comes along, but…

You’ll have a complete portfolio of five in-demand writing projects you’ll be proud to show clients and put up on your website!

And if that’s not enough…

Launch Your Writing Business… Land Your First Client!

Not only is an entire section of the program dedicated to starting and growing your freelance business… with at least a dozen proven ways to land your first client, but…

You’ll also get access to Ilise Benun’s 21-Day System — where Ilise takes you by the hand and shows you step-by-step how to attract and land that all-important FIRST CLIENT by the time you finish your writer training!

And don’t forget… you also get lifetime membership to WritersWanted, the industry’s newest and biggest curated job portal for new writers.

As you can see, EVERYTHING YOU NEED IS HERE!

But there’s more!

A Library of Added Bonuses to Speed Up Your Success!

We’ve included a library of added bonuses and special learning sessions designed to deepen your education and skills retention and speed your success.

FAST-START BONUS #1:
YOUR “CRASH COURSE” IN DIGITAL MARKETING

These days, it’s valuable to have a sound understanding of “The Customer Journey” and how marketing campaigns in the digital era work.

This “Crash Course” in Digital Marketing bonus session will give you a solid understanding of how all the copy elements work together as part of a multistep strategy designed to move your readers from the initial awareness stage… to first-time buyer… to loyal repeat customer.

Because when you can know how each writing project fits into your client’s overall marketing mix, it not only makes you a more contextual writer…

You bring much added value to your clients when you can sit down and help them map out a marketing plan.

FAST-START BONUS #2:
AWAI’S MODERN COLLECTION OF WINNING DIRECT-RESPONSE COPYWRITING SAMPLES

One of the best ways to grasp writing concepts is to see them at work in ads, emails, sales letters, and content pieces you’ll be writing as a copywriter…

AWAI’s Modern Collection of Winning Direct-Response Copywriting Samples lets you see 30 of the all-time BEST persuasion pieces… a variety of projects… from both the B2C and B2B worlds… with insights into writing from the top copywriters who wrote them… and explanations of why the copy worked so well!

FAST-START BONUS #3:
80 IN-DEMAND COPYWRITING PROJECTS

80 In-Demand Copy Projects is so valuable.

It’s jam-packed with examples and comprehensive overviews of the top 80 writing projects businesses can use… the most up-to-date fee ranges… how your client can use them… what you need to write them… links to free resources that will help you write them right away… and more!

FAST START BONUS #4:
9 NICHES WHERE SKILLED COPYWRITERS ARE IN HUGE DEMAND

Get to know what marketers need and what it’s like to work in the most in-demand niches in direct response — the extremely lucrative health and financial niches… the surprisingly large and lucrative Christian market… industrial B2B copywriting… IT and business software niches… the multibillion-dollar pet and veterinary space… accounting… the food, wine, and restaurant industry, and more.

FAST-START BONUS #5:
YOUR “ALWAYS THERE” PROFESSIONAL SUPPORT SYSTEM

We know how daunting it can be to learn any new skill… which is why we want to make sure you never feel alone in the process.

In addition to the personal feedback you’ll get on writing you submit…

You’re welcome to call or email our amazing AWAI Member Success Team whenever you have a question about the program or any of the assignments.

But that’s not all when it comes to support…

FAST-START BONUS #6:
LIFETIME MEMBERS-ONLY ACCESS TO OUR “COPYWRITING INSIDERS” GROUP

There’s also AWAI’s members only “Copywriting Insiders Facebook Group” where you can reach out to other writers, ask questions of Pam, Katie, me or any of our experts, post copy for feedback, form “buddy” groups, hear from the AWAI educational team, learn from working copywriters and more.

Consider this your “freelance family” — like-minded writers who “get” you and are always willing to help.