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WHAT YOU GET?
This 12-week immersive program guides you through the brand strategy process, one week at a time.
The Bootcamp environment is developed to support you through the process, step-by-step, to build a brand strategy your clients will pay a premium for.
WEEK 01
Brand Strategy Mindset
Discover the psychology and structure behind brand strategy to show up as the best strategist and consultant you can be.
WEEK 02
The Brand Within
Develop the internal brand compass that shapes what you believe, where you’re going and what your brand is committed to.
WEEK 03
Audience & Competitor Research
Uncover your target market, bring them to life and analyse your competitors who are already serving them.
WEEK 04
Differentiation Strategy
WEEK 05
Pyschology And Neuroscience
Discover the science behind brand strategy and learn how to leverage psychology to build brands and persuade clients
WEEK 06
Brand Archetypes And Personality
Develop a tangible personality using archetypes and bring it to life so your brand feels like a tangible human entity.
WEEK 07
Brand Messaging Framework
Craft a brand messaging framework of key messages that will act as a coms guide and shape your brand image.
WEEK 08
Brand Storytelling Framework
Develop a storytelling framework of micro stories with a structure used by best-selling authors and Oscar winning film makers
WEEK 09
Brand Naming, Tagline And Hooks
Craft a strategic brand name and tagline to encapsulate your brand position and engaging hooks to draw your audience in.
WEEK 10
Visual Identity Development
Bring your brand to life visually, using your strategy as the basis for creative direction and visual identity design.
WEEK 11
Brand Guidelines Development
Distil and document your brand strategy to develop a Brand Master Guide as a rule book and directive for all brand communication.
WEEK 12
Brand Strategy Delivery
Deliver your final Brand Master Guide by submitting for evaluation with guidance and feedback from your coach.
