Michael Katz – Create Exceptional Email Newsletters

Here’s What You Get:

• Module 1 – Getting Started: What you need to know to begin
  • How and why an email newsletter brings you clients
  • Three big newsletter challenges (and how to overcome them)
  • 7 Secrets of a successful email newsletter
  • Key beginner mistakes to avoid

• Module 2 – What to Write About: Developing topics that resonate with your audience
  • How to identify your expertise
  • How to identify your perfect client
  • How to decide what to write about
  • How to identify an endless supply of fresh, useful content

• Module 3 – How to Write: Simple ideas and techniques for making writing easier
  • Finding – and using – your unique, authentic voice
  • The importance of writing with detail
  • The “I can’t write” obstacle and how to overcome it

• Module 4 – The Simple Content Formula: Using stories and personal experiences to maximize connection
  • Why personal stories are so powerful
  • How to weave personal stories into your newsletter
  • A simple article structure for any newsletter

• Module 5 – Newsletter Layout: Creating a structure that works best for you and your audience
  • Developing your standard layout
  • Creating a “layout skeleton”
  • Headers and subheaders and why they matter (a lot)
  • Balancing useful vs. promotional content

• Module 6 – Formatting Do’s, Don’t’s and Insights: Tips and guidelines for improving readability and impact
  • Optimizing newsletter length
  • Whether or not to require a “click to read”
  • Understanding which format types are the most effective
  • Formatting for smartphones and tablets

• Module 7 – Expanding Your Reach: Leveraging your content in multiple ways
  • Integrating and maximizing social media
  • Blog, newsletter or both?
  • (Many) additional uses for your newsletter content

• Module 8 – Email Vendors and Additional Support: Building a team for maximum efficiency and results
  • Email Vendors – why you need one; what to look for
  • Do you need a designer?
  • Do you need a tech resource?
  • Do you need an editor?
  • Do you need a virtual assistant?

• Module 9 – How to grow your list: Proven tactics for increasing audience size
  • Start with the people you know
  • Optimize your web site
  • Share your content broadly
  • Leverage public speaking opportunities
  • How to grow without spamming people

• Module 10 – Delivery Logistics: Tips and guidelines for in-box success
  • When and how often to publish
  • How to get your newsletter opened
  • Welcoming new subscribers
  • Managing “bounce-backs”
  • Measuring success
  • Staying motivated!