Kim Krause Schwalm – Supplement Copy Boot Camp

Workshop #1 — State of the Supplement Market and Why It’s Different

• Supplement market overview: top-selling products, how to spot a “hot” nutrient, who the target market is, top sales channels/formats to use (online AND direct mail), biggest players
• Supplement copy compliance: FDA/FTC—overall guidelines and tricks for getting around them
• Research overview: best studies and where to find them, competitor research, collecting swipes, using AI tools
  … And more!

Workshop #2 — Giving your Supplement Promo the Huge Edge it Needs

• Stage of market sophistication and why unique mechanism/proof are essential for supplements
• Differentiating your supplement in a sea of competitors
• How to maximize your doctor/”guru” and boost sales even without one
• How to structure your promo to keep your prospect reading or watching—and avoid common mistakes that lose supplement buyers
  … And more!

Workshop #3 — How to Beat Supplement Controls and Launch New Products

• Secrets to beating an existing control: how to analyze and find its weaknesses, where to look to gain an edge, leaving no stone unturned
• Deciding on the “big idea”: best angles to use/test, how to weave it throughout your promo
• Crafting compelling headlines and leads for promos (sales pages, VSL, direct mail)
• Driving traffic to your supplement sales page or VSL with the right email or “lift”
  … And more!

Workshop #4 — Making It Impossible for Your Prospect NOT to Buy

• Closing the sale with copy – what you MUST do with supplement copy closes
• Structuring your offer – best types that work and how to choose
• Creating upsells and cross-sells – online, phone, email follow-up, in the box
• Getting reorders: the crucial lever that makes all your promos more profitable
  … And more!

Workshop #5 — Supplement Client Secrets – Best Tactics for Freelancers Now

• Finding clients
• What to charge
• Negotiating royalties
• Steering clear of bad clients
• The all-important, cover-your-butt contract must-haves
• What supplement clients are looking for
  … And more!