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What You’ll Learn
How to beat every platform update and algorithm change with a powerful, sustainable, efficient social media strategy
How to win with a quality-over-quantity approach to your social media marketing that actually *feels good* for your brand
How to dramatically improve your social media marketing results without doing anything you don’t want to do ⚡
SYLLABUS FOR STRONG BRANDS
If you want to guarantee long-term success – and learn exactly how to prioritize in the short-term – these are the three types of content you absolutely need to plan for.
Achieve world-class growth rates with the right audiences – with tons of examples so that you can stop guessing, for good!
How to create a channel-specific strategy that gets the right message in the right place without wasting resources.
Use these to grow, engage, and sell while saving HOURS of guesswork.
The #1 overlooked lever for exceptional social media that drives invaluable community engagement and how to use it to create a community that sells for you.
What to expect from paid social for product businesses:
- Exactly how I use social to drive crazy amounts of traffic
- The two things I always do to grow an Instagram account faster
- How to build a paid social budget that aligns with your business goals so that you can go forth and dominate
This one thing drives better-than-benchmark click through rates on my social ads 100% of the time (the industry benchmark is 1% and our 2020 client average was 7.69%).
My agency’s dynamic, proprietary tool that will show you “if it’s working” and what success looks like on Instagram, Facebook, blog and paid social.
What I do INSTEAD of “Boosting” and how it’s increased engagement by 300-500% across all of my clients’ accounts – make this adjustment today to quit the frustration that comes from nobody seeing your content.
BONUS MATERIAL ⚡️
The Zero Waste Social System Master Class
Exclusive access to Katie’s master class on how to use content pillars the right way to drive measurable growth, increase brand equity, and feel freaking awesome about all the time and energy you’re saving!
iOS Updates & Implications
The “Cliffs Notes” version of WTH happened, why the changes were made, how they affect you, and what you can do to adapt. Plus lots of campaign examples that work in this new landscape!
How to Optimize Your Blog Posts for More Organic Traffic
Learn how to diversify your traffic sources and efficiently boost organic website traffic with these 5 easy insider tips.
Non Profit and End-of-Year Giving Interview
Bonus interview with the gifted fundraising and marketing devotee, Jamie Ong-Goldring! Tune in as we examine how fundraising strategy intersects with modern marketing:
- How to curate the donor journey to meet donors where they are
- Messaging cadence and personalization
- The effectiveness of Giving Days
- And more!
STRONG BRAND SOCIAL EXPRESS
Social Media Success System (VALUE $79.00)
The Nine Critical Elements (VALUE $57.00)
The Channel Guide (VALUE $57.00)
100 Content Prompts (VALUE $110.00)
Secret Social Weapon (VALUE $87.00)
Paid Social Roadmap (VALUE $129.00)
Traffic-Driving Principle that NOBODY is using (VALUE $115.00)
Measurement Model (VALUE $225.00)
The NEW BOOST (VALUE $166.00)
BONUS! Zero-Waste Social System Master Class (VALUE $250.00)
BONUS! iOS Updates & Implications (VALUE $75.00)
BONUS! How to Optimize Your Blog Posts(VALUE $97.00)
BONUS! Non Profit & End-of-Year Giving (VALUE $50.00)
