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WHAT YOU GET?
My goal with The Creator MBA is to equip you with the complete roadmap to start and sustain a profitable Internet business.
The course includes a full framework for coming up with business ideas, understanding why and how people buy, developing and testing offers, getting attention, building your email list, pitching, converting, and much more.
If you’re looking for a complete, tried-and-true system that you can use to build and grow the online business you’ve always wanted, this is it.
Straightforward, “hype-free” training
The Creator MBA digital video course is made up of 14 in-depth chapters, 111 lessons, and 19 hours of video instruction that can be completed on your own time.
Powerful Notion Work Station
Included with the course is a Notion-based Work Station that includes tools, processes, and more to help you execute what I teach.
Bonus “Start from Scratch” mini-course
Whether you’re starting from zero or looking to create something new, this mini-course includes everything you need to build out your new idea.
The Long-Game Journey
We’ll start with the foundations. There are no shortcuts. Building a thriving online business is going to take patience and vision.
Choosing a Business Idea
I’m going to teach you a simple, 2-part framework for coming up with and validating business ideas.
Creating Your Unique Value Proposition
You’re going to learn how to capitalize on what makes you unique. Learn how to build a value statement, create your UVP hypothesis, and begin creating your movement.
The Modern Customer Journey
We’ll explore the complete customer journey, how to move them from stage-to-stage, and what this means for modern online businesses.
Building & Distributing Content
How do you build awareness? How do you get people to pay attention to what you have to say? Here you’re going to learn how to get the right content in front of the right people. This includes a bonus LinkedIn & Twitter primer.
Capturing Traffic
It’s too risky to build a business entirely on the back of social media and channels you don’t control. You’ll learn how to convert your followers into email subscribers.
Creating Stacked Offers
All businesses need to make money to survive. Here I’m going to lay out a complete framework for creating compelling offers – no matter what you sell, and who you’re selling to.
Email Marketing
What happens when you gain a new subscriber? How do you welcome them to your brand? How do set up a newsletter? How do you continue to grow your list? What’s needed to deliver “the right messages, to the right people, at the right time”? You’ll learn all of this, and so much more.
How to Analyze & Improve
Great businesses iterate. You’ll learn how to look at your most important numbers, run experiments, and use what you learn to grow faster and better.
A/B Testing & Optimization
Not every new offer, landing page, or lead magnet is going to be a home run. A/B testing lets you compare multiple options so you can use data (and not bias) to determine the “winner”.
Time Management & Productivity
We all have the same 24 hours in every day – but why do some people get so much more done? Here you’ll learn my time management theories, along with my SMART Annual Planning framework.
Business Systems & Automation
What roles do systems and automations have for solopreneurs? I’m going to teach you how to determine what should be automated – and what shouldn’t.
Advanced Content Frameworks
Finally, I’m going to present the 10 frameworks I use to create great content that helps me continue to build my audience, get more customers, and develop better offers.
