Facebook Ads Mastery by Chase Chappell Full Course

What Is The 4-Phase System

Phase One:
The Fundamentals

Learning and understanding guiding principles when creating successful Facebook ads. Understanding the certain metrics that create the system behind the data-driven method.

Phase Two:
Chaos vs. Clarity

How to use data-driven decision-making when making changes to your campaigns, ad sets, and ads, all purely based off data.
What makes a winning creative. AND Learn how to completely removing any emotion, intuition, or personal experience.

Phase Three:
High vs. Low Performers

Understanding the protocols for cutting ads and ad sets. In here we cover the exact rounds of cuts we make to ultimately remove low performers in the ads & ad sets so we can raise our results, and lower our overall cost per result.

Phase Four:
When, and How to Scale

We uncover scaling methods to rapidly increase your results. How to scale without resetting the learning phase. Knowing how to consistently scale campaigns/ad sets on a daily basis, and without significantly raising your cost per result.

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