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Here’s What You Get:
Module One
Getting Started with Email Marketing
Brand new to email marketing? No worries. We’re starting from square one, breaking down the tools, strategies, and best practices to build a list that actually grows your business. This isn’t a course that jumps in part way and expects you to catch up.
After this section, you’ll be equipped to…
- Navigate the foundations of a profitable email list.
- Get your first 1,000 subscribers without begging for sign-ups.
- Start writing emails that cultivate meaningful relationships.
By the end of this module, you’ll have a clear game plan for growing—and *actually* emailing—your list.
MOdule Two
Choosing the Right Email Platform
Picking an email platform shouldn’t feel like a tech nightmare. We’ll walk you through Kit vs. Flodesk, so you can choose the best fit and start building your list without hours of Googling “best email platform for…”
After this section, you’ll be equipped to…
- Choose the right platform for your business needs (Kit vs. Flodesk).
- Set up your list, embed forms, and automate subscriber sign-ups.
- Build workflows and integrations that make your life easier.
By the end of this module, you’ll have your email system set up, ready to add subscribers without the tech headaches.
MOdule Three
Lead Generation 101
A freebie that no one downloads? Hard pass. We’ll help you create a lead magnet that gets people excited to join your list—and primes them to buy. As a bonus, you’ll also get our customizable Canva Lead Magnet template ($129 value) and Showit landing page templates for free.
After this section, you’ll be equipped to…
- Create and set up high-converting lead magnets and landing pages in Flodesk.
- Create and set up high-converting lead magnets and signup forms in Kit.
- The exact steps we took to make $25K+ with a single BDOW! Smart Pop-Up form.
By the end of this module, you’ll have a high-converting lead magnet live and working for you 24/7.
MOdule Four
Nurturing Your Subscribers
Don’t know what to say? No problem. We’ll show you exactly what to write and when to send it—so your emails feel natural (not pushy). Plus, get our plug-and-play Flodesk Email Templates ($129 value) for free—complete with training on how to customize for your brand.
After this section, you’ll be equipped to…
- Write a 7-part welcome sequence that nurtures new subscribers and preps them to buy.
- Swipe our best-performing subject lines and newsletter topic ideas so you never have to start from scratch.
- Avoid the biggest email mistakes that kill engagement.
By the end of this module, you’ll have an automated welcome sequence that builds trust and drives sales on auto.
Module Five
Running Ads to Grow Your List
Most list-building courses stop at “create a freebie.” Not this one. We’re pulling back the curtain on our ad strategy to drive list-growing traffic to your lead magnet—without blowing your budget. You’ll even get our customizable Canva Meta Ads ($49 value) for free!
After this section, you’ll be equipped to…
- Set up a Facebook pixel in Showit to track, optimize, and retarget like a pro.
- Design, write, and launch high-converting Meta ads (even if you’re new to ads).
- Test, tweak, and scale your ads for predictable, hands-off growth.
