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What You Get:
Brand Identity
- Refining it when it’s obvious
- What to do when it’s not obvious
- Being known for one thing
- Adding personality
- Adding uniqueness
- Gearing everything around your goals
Profile Creation
- How to write the perfect bio
- Header and profile photos
- Pinned tweet strategies
- LinkedIn featured section strategies
Networking
- How to find accounts to network with
- Replying quantity and strategy
- When to start DMing
- How to DM people to sell
- How to DM people to just be friends
- Taking relationships off-platform
My 9-Step Universal Writing System
- Get inspiration (tools and resources included)
- Pick your angle / big idea
- Research (tools and resources included)
- Gather Assets – Photos, information, links, etc
- Write an outline
- Write the body – How to inform and retain interest
- Write the conclusion – How to finish strong and sell
- Write the hook/Intro – How to get and keep attention
- Edit – Mindset, tools, and strategy
Content Creation
- Creating content for your goal
- Types of content that work
- 48 templates that crush it over and over again
- 21 hooks that crush it over and over again
- The right way to use artificial intelligence
- The infinite content playbook
- Frequency depending on platform
- Getting endless ideas from others, yourself, and software
- Leveraging your personality and experiences
- Long-form vs mid-form vs short-form
- Balancing trust building and engagement farming
- Twitter giveaways, quasi-giveaways + same for LinkedIn
- How to create LinkedIn carousels
- Differences between LinkedIn, Twitter, and IG/TikTok/Shorts
- Repurposing to LinkedIn, Twitter, and IG/TikTok/Shorts
- The exact process of sitting down and doing the work
- My universal writing process applied to content
- Examples of best in my network
Getting Seen
- Reciprocal engagement
- Strategic partnerships
- Paying for promotion (how to do it right)
Offers
- Service options
- Product options
- Options that are somewhere in the middle
- Which to build at which stages
- How to make an offer irresistible
- Examples of best in my network
- Bonus: My hyper-effective offer launch playbook
Sales Funnel
- The link tree strategy
- The full website strategy
- Persuasive landing pages
- Pinned tweets, pinned IG posts, and LinkedIn featured section
- Where/how to plug links besides your profile
- Cold outreach basics
- Examples of best in my network
Watch Me Build A Brand
- Identity
- Profiles
- Finding people to network with
- Engaging, DMing, and partnering
- Content creation
- Initial offer
- Basic funnel
- Later offers
- More sophisticated funnel
Putting It Together
- Phase #1: 0 to 1,000 followers
- Phase #2: 1,000 to 10,000 followers
- Phase #3: 10,000 to 100,000+ followers
- Time-blocking strategy
- When to sell different types of offers
- Managing expectations, staying sane, and staying persistent
Bonuses
- 49 viral post templates to plug and play PDF
- 21 hooks that crush it over and over again PDF
- 175-post analysis / swipe file
- Creator funnel analysis
- General copywriting analysis
- Top software tools for writers and creators
- 50 Rules For Better Writing (100-page eBook)
- Written 30-page personal branding summary
- Written 30-page freelance guide
