Abbey Woodcock & Justin Blackman – Codex Persona Workshop

Abbey Woodcock & Justin Blackman – Codex Persona Workshop

The Codex Persona Workshop, now known as the Brand Voice Academy, is an intensive training program co-created by esteemed copywriters Abbey Woodcock and Justin Blackman. This workshop is designed to equip copywriters and brand strategists with the skills necessary to master brand voice and create comprehensive voice guides. The program has garnered attention for its depth and practical approach to voice development.

The Codex Persona Workshop, now known as the Brand Voice Academy, is an intensive training program co-created by esteemed copywriters Abbey Woodcock and Justin Blackman. This workshop is designed to equip copywriters and brand strategists with the skills necessary to master brand voice and create comprehensive voice guides. The program has garnered attention for its depth and practical approach to voice development.

Program Structure and Content

The workshop spans eight weeks and offers a blend of live sessions, personalized mentorship, and hands-on projects. Key components include:

• Custom Paths & Guidance: Recognizing that each participant has unique needs, the program offers personalized one-on-one calls to develop frameworks and offerings tailored to individual business stages.
• Brand Voice Certification: Participants gain access to a comprehensive suite of workshops within the Brand Voice Academy. Upon completion, they receive certification, signaling their expertise in brand voice to potential clients.
• Voice Guide Development: A standout feature is the collaborative creation of a voice guide. Participants work alongside instructors to ensure they can confidently produce high-quality voice guides, enhancing their service offerings.

Instructors’ Expertise

Both Abbey Woodcock and Justin Blackman are renowned figures in the copywriting community. They have collaborated with industry leaders such as Ramit Sethi, Jeff Walker, and Amy Porterfield. Their combined experience enriches the workshop, providing participants with insights drawn from real-world applications.

Participant Feedback

The workshop has received positive testimonials from participants. For instance, Sam Woods, a copywriter, shared:

“I took their Codex training a few years back and have used it ever since. In a world of charlatans and scammers, they’re the real deal and what they teach you works.”

Such feedback underscores the program’s effectiveness and the tangible value it offers to professionals seeking to enhance their brand voice capabilities.

Conclusion

The Codex Persona Workshop, now operating as the Brand Voice Academy, stands out as a premier program for those aiming to deepen their understanding of brand voice. With a structured curriculum, personalized mentorship, and the guidance of seasoned experts, participants are well-equipped to advance their careers in copywriting and brand strategy.