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The BPM Method is changing the levels of success for businesses:
Why The BPM Method?
1: The Power of Offers
The ‘B’ In The BPM Method is for ‘Brand Marketing’
Some of the best names in copywriting and advertising (Ogilvy, Hopkins, Halbert etc) really understood what BRAND marketers are good at – getting under the skin of their prospects, walking in their shoes and talking a language they understand.
We start with consumer research to build AUDIENCE profiles that match the PRODUCT (or service) we’re pitching.
We then building magnetic OFFERS (ads) that attract our ideal prospect to click/buy/become a lead through slick FUNNELs.
And that’s the secret engine of The BPM Method; The Advertising CORE-4…
The 4 Simple Pillars of Every Successful Ad Campaign, Ever.
PRODUCT + AUDIENCE + OFFER + FUNNEL.
The Advertising CORE-4 (AC-4).
That’s it. As simple as we’ve made it after 20 years of studying the greats and applying that knowledge.
It’s an unbreakable truth; the power of advertising is NOT with the ad platforms that control their systems – it’s these 4 pillars that are ALL in your control.
That’s why Coke outsells Pepsi, despite Pepsi winning taste contests… they create product demand with the right offers (messaging) for their ideal audience to funnel into bars, restaurants and supermarkets.
Think you could sell sugary water into the billions?
3: The Timeless AIDA
Attention Seeking Ads In a Goldfish Economy
You have seconds to grab your prospects attention.
And not much more to keep them engaged.
What if there actually was a formula to this?
The Brand Marketer understands that attention alone doesn’t work.
You need to turn ATTENTION into INTEREST. And INTEREST into DESIRE before turning that into ACTION.
The AIDA model is the most simplest yet most powerful ways to create high performing profitable ads.
Another reason why The BPM Method creates so much power for advertisers on any platform.
“My Ads Don’t Work!” Often Means Something Else
Once we’ve showed you how to build your AC-4.
And build ads that engage and convert.
Before you spend a dime on ads.
Some businesses need a fix up first.
Because if your funnel sucks, your ads will too.
Same if your offer sucks.
We help you get both into prime position through The BPM Method BEFORE you run ads.
Because your ad money is your investment.
The profits should be yours too, not Facebook’s.
The ‘PM’ In The BPM Method is for ‘Performance Marketing’
This is where most advertisers START.
But the truth is that the ad platform is only about 30% of the effort.
We’ve already created 70% of your success in the ‘Brand Marketing’ part of The BPM Method.
This is the easy stuff; setting up an account, campaigns, testing, optimisation and scaling.
Because when you have magnetic OFFERS and a great FUNNEL, ads are simple.
Don’t be fooled by complex training programs or YouTube videos.
CPC, CPA, CTR, CPM, CAC, CVR, ROAS…
The 7-Figure Meta (Facebook) Ads Framework
This is a complete framework for delivering results, built on TOP of The BPM Method (the foundations).
Today’s ad platforms are always changing.
But the humans we are targeting haven’t changed.
Focus more of your time on what matters and realise that stable, profitable growth on ANY ad platform comes down to your OFFER and FUNNEL.
The ad platform execution is the easy part.
And that’s why we’ve combined them both into a single ads program – the last you’ll ever need.
The 7-Figure ‘Do It Yourself’ Plug-n-Play Ads Training
The 7-Figure Meta (Facebook) Ads Playbook
powered by The BPM Method
- What: easy to copy advertising frameworks mixing traditional marketing with Facebook ad platform expertise covering account setup, campaign launch, testing, optimisation and scaling.
- Why: create low-cost, high quality traffic that converts profitably, that increases your profits.
- How: on-demand video training with worksheets, templates and example walkthroughs.
- When: instantly accessible and on-demand through our online training portal. The program on average takes 3-6 weeks to fully implement and see results.
- Who: for media buyers (in-house, freelance, agency) spending $50 to $50,000 per day on Facebook ads in Ecommerce, Lead Gen or Digital Products.
The Ecommerce ‘Done With You’ Ads Results System
Ecommerce Fast-Track (EFT)
powered by The BPM Method
The Agency ‘Done With You’ Ads Results System
The Agency ELITE Accelerator
powered by The BPM Method
The iOS14.5 BUSTING & New World of Media Buying Guide
The Facebook Ads Attribution & Tracking Trinity (FAATT) Framework
- What: expert guidance to overcome iOS14.5 limitations introduced by Apple in 2021 (included with The 7-Figure Meta Ads Playbook).
- Why: create better tracking and attribution for your ads to improve media buying decisions.
- How: on-demand video training with worksheets, templates and example walkthroughs.
- When: instantly accessible and on-demand through our online training portal. The program on average takes 1-2 weeks to fully implement and see results.
- Who: for media buyers wanting a low-cost way to improve media buying impacted by iOS14.5
- Cost: $697 $397 (47% off – plus pay plan option and money-back guarantee)
