Introduction
- How To Approach The Course
- About Me
- Course Agenda
I. The Basics
- Google Ads: A History & Overview
- Creating An Account & Getting Started
- Understand Account Structure
- Navigating The Interface
II. Google Search
- Understand the Ads Auction
- Build a Keyword List
- Two Tools to Help With the Keywords List
- Design Appropriate Campaign Structure
- Keyword Match Types
- Creating Killer Ads
- Extensions: Critical for success.
- Bonus: Spying on Competitors
- Choosing a Bid Strategy
- Do These 3 Things or Waste Your Money!
- After Launch: Ongoing Campaign Optimization
- Ongoing Campaign Management
- ‘Smart Campaigns’… are they really smart?
- (Advanced) The BEST strategy for local service-based businesses.
- (Advanced) Remarketing Lists for Search Ads
- (Advanced) Dynamic Search Ads (DSA)
III. Google Shopping
- Intro to Google Shopping
- Google Merchant Centre: What, Why & How
- Creating Your Product Feed – An Overview
- Which Campaign Type Should I Use?
- Standard Shopping
- Standard Shopping Campaign Optimisation
- Performance Max
- PMAX Campaign Optimisation & FAQ’s
- How the Biggest & Best Retailers Do It
- (Advanced) Use Feed Rules to Beat Your Competition
- Running Shopping Campaigns in Multiple Countries (The Right Way)
- Google Shopping for a Shopify Store: COMPLETE GUIDE
IV. Display Campaigns
- Overview
- Targeting on the Display Network
- Audience Targeting In Practice
- Content Targeting In Practice
- Example Campaign Structure
- Creating Display Ads
- (Advanced) Use Dynamic Ads Feed for Personalised Ads
- Viewable CPM: A Bid Strategy Unique to Display Campaigns
- Campaign Creation COMPLETE Demonstration
V. Video Campaigns
- Understand YouTube Ad Formats
- Bid Strategies for YouTube Ads
- The Best Way to Start With YouTube Ads: Full Campaign Walk-Through
- YouTube Campaign Structure
- (Advanced) Ad Sequencing on YouTube
VI. Other Campaign
- Types
- App Campaigns
- Discovery Campaigns
- Local Campaigns
VII. Golden Bonus
- Content
Google Ads Editor - Google Data Studio
- Should I be applying recommendations from the Recommendations Tab?
- Notes: How the Pros Keep Track of Their Changes
- (Advanced) Seasonality Adjustments to Maximise Revenue During Sale Periods