Nicole Crowell – Creative Strategy Master Course

Nicole Crowell – Creative Strategy Master Course Download

It’s 2024. We all (hopefully) know that the biggest lever in the ad account isn’t structurally hacking the campaigns or crafted 1% lookalike audiences….

It’s the creative process.

Meta was quite literally quoted in their last conference saying “56% of all auction outcomes can be attributed to creative” -Meta

Ad Creatives is the new way to target customers. We need to connect with prospects on a EMOTIONAL level.

We cannot build desire. But we CAN lean into the desires our audience already has using our ad creatives.

It’s simple: better ad creatives = better targeting, better return on adspend, more revenue, & happier customers 🚀🚀🚀

Designed for fellow creative strategists, media buyers, and other marketing roles.

In this course I’ll being going DEEP into the following:
✅ Creative Strategy 101
✅ Foundational Learning & Resources
✅ Roles & Responsibilities
✅ Master Creative Strategist Tool Kit
✅ The 9 Pillars of Creative Strategy (the bulk of this course)

I cover each of these sections IN DEPTH:
1. Alignment
2. Research
3. Avatar Development
4. Ideation
5. Briefs, Script Writing & Strategy
6. Content Production
7. Launch & Creative Testing (Media Buying)
8. Creative Reporting, Creative Analysis & Ad Iterations
9. Organization & Practical Creative Operations